Fresh, locally grown foods don’t just taste
delicious – they are better for you, your
community, and the environment. When you
buy local food, you vote with your food dollar. What is Local?
Enjoy excellent taste and freshness
Local food is fresher and tastes better than
food shipped long distances from other states
or countries. And local farmers often cultivate
varieties of fruits, veggies, and livestock that
are bred for flavor and suitability to our region
rather than for uniformity and ability to travel.
Know what you’re eating
Buying food today is complicated. What
pesticides were used? Is that corn genetically
modified? Do those eggs come from free range
chickens? What does “free-range” really mean
anyway? When you eat locally, it’s easier to
get answers. You can build relationships and
trust with farmers, bakers, and stores.
Support endangered family farms
This is a critical time to support your farming
neighbors. Buy locally and ensure that more
of your money goes to the farmer and local
farms can stay in business.
Strengthen local economy & communities
Buying locally keeps your dollars circulating
in your community and is an investment in
healthy communities. Wisconsinites spend
$192 billion annually for food. If we all spent
just 10% locally, that would be $1.9 billion
that would stay in our communities.
Protect the environment & reduce your
Most food travels over 1,500 miles from farm
to plate. Buying locally grown food reduces
pollution and our dependence on fossil fuels
while preserving farmland near our cities. Your
food dollars make a difference in building a
Get in touch with the seasons and get to
know your region better.
When you eat locally, you eat what’s in
season. You’ll remember that strawberries are
savored in early summer and tomatoes later
in the growing season. In the winter, foods like
squash make a lot more sense than flavorless
tomatoes from the other side of the world.
You’ll likely have a chance to try varieties Find
out what is grown in your area of the country.
Visit farms and see how food is grown.